We are Fashion Smart

We help you break into the industry. Connect, upskill, and supercharge your Fashion Career.
We are helping graduates, students, and early-career fashion professionals become industry-ready. We have helped 2500+ students with our community, expert-led classes, and 1-2-1 career coaching.
Join our community and thrive in the industry!

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Our Services

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About our founder


Julie Benhammo is an Entrepreneur, a Fashion Executive with 16+ years of experience working for the most prestigious brands between Paris, London & New York, a University Lecturer, a Mom, and an iced coffee addict.
She has combined her experience in the industry with her experience teaching a wide range of Fashion business classes ( HEC Paris, Fordham University, University of Winchester & more) into FS*| Fashion Smart to provide her students, graduates, and young professionals all the help they need to thrive in the industry. Her goal is to be the person and mentor she needed when she first started in the industry (with no money, no network, and out of a not-so-renowned school). The FS*| Fashion Smart tribe is now much larger than just her students, with a community in England, the USA, and Australia, and it is just the beginning...

A big thank you to the talented Dr. Sam Lynch, who helped launch the platform and is our beloved advisor.

Julie Benhammo

"After more than 16 years in the industry working for prestigious brands across the globe and teaching at top universities, I have realized that there is a gap between what students learn at school and what the industry expects of them as an intern or young professionals. I want to help bridge this gap, help you get into the industry, and be ready to start your dream job and thrive in it. Join the community and be part of the FS*| Tribe!"

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